SEARCH ENGINE OPTIMIZATION is abbreviation from Search Engine Optimization. If you are planning to start a website these days, without a doubt I can say that you must know SEO. Or at least employ someone so he can do it for you.
How does SEO work?
Well you basically optimize your website so you can rank higher in search engines -Google, Yahoo and BING. Your main goal should be to rank at least within the top 10 of one of these SEs.
How do i rank in the top ten?
It depends on a lot of factors and some of them are usually:
How competitive is your niche? By way of example when I search money on Google we get 979 000 outcomes. This is tooooo competitive. You should try in order to rank for that kind of words. Try out focusing on long-tail keywords. For example instead of optimizing for “money” try customizing for “make money online” however it’s really a lot of competition out there 40 800 000 results… but it’s better than “money”. But if we take a look at “make money online staying at home” – we get 6 020 000 so that’s a good keyword. ( I will be explaining in second option articles how to find the best keyword for you and stuff like that)
On page SEO – This is really important factor. That is basically how the search engines call at your site.
Of page SEO – Now this is the most important. It depends on a legitimate lot of stuff like: how many other sites are usually linking to you, their page rank, the anchor text they are using to connect to you.
In latter articles I will be explaining how to do all that things, but these first articles are just helpful so you know the basics.
Which search engine to focus on?
When I read some articles from the past (before 2 years or something) I understand how easy it was back then to rank in the SE. But now things have changed, plus Google, Yahoo and even MSN got smarter.
In my opinion the easiest to position in is MSN. Then comes Yahoo. And lastly Google. Its very hard to exploit the big G.
It’s really difficult because all of them have different algorithms for ranking so if you are at start at MSN you probably won’t be anywhere in Google and Yahoo.
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If you are trying to make an extensive site the best option is to go for Search engines. If not better focus on MSN because it’s updating more constantly.
Ranking in Search Engines is really tough and in most cases there are people who will do the hard job for you (SEO) however, you need to find the right people because there are plenty of scammers out there. Good place for finding guys to hire freelancers is elance.