Using the advent of online movie rentals, a lot of net users are signing up for the service. This concept was invented by NetFlix way back in 1999. The particular pioneers are still the leaders but are facing tough competition today in the form of IntelliFlex and BlockBuster. All the sites, today, claim free shipping, unlimited number of online movie rentals in a month, a large collection of the latest movies with no time limit for keeping the movies.
However , these newcomers provide video game rentals whereas NetFlix only specializes in online movie rentals. Additionally , IntelliFlex provides an array of adult online movie rentals appealing to those who have a penchant for grownup entertainment also.
To fight the particular 4500 retail stores that BlockBuster provides, which it uses for promoting plus advertising its online movie rental services, NetFlix has now tied up with Wal-Mart. The veteran is now using Wal-Mart’s brick and mortar presence to augment their particular efforts for the online movie leasing services. In spite of the large presence on a lawn, BlockBuster is now likely to find that fighting with the innovator is not likely to be cakewalk. They give away two printable discount codes per month for in-store game or even movie rentals and also design discounted schemes and privileged deals.
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To combat the leader in the online film rental industry, BlockBuster offered an interest rate approximately 3USD cheaper than NetFlix when they launched their service. However , over time they have increased the prices to match those of NetFlix. IntelliFlex still operates at a dollar lower than the other two.
The opportunity to be able to see a large number of the latest movies at rock bottom prices seems like a dream come true. But this particular dream lasts only for a temporary period for the online movie rental customer since the companies realize that sending a lot of movies in a month would not end up being profitable for them. The heavy users of NetFlix seem to have realized that they were being throttled. The movies which they asked for were not being sent to them on time. The online movie rental web site claimed that they had not received their movies back and so could not send the next lot of three. This seems to be occurring mostly with heavy customers of the service since they probably rent more movies in a month compared to what the site has budgeted for each subscription. At the same time the online movie leasing sites are not in a position to state that they are going to restrict the number of movies rented since competition is tough and ‘unlimited’ sounds so much better than a constricting number. Loyal consumers of NetFlix are feeling cheated and running a blog heavily on this topic.
Pro -BlockBuster customers claim that this site has been additional kind to their customers and have asked the US postal department to scan the mailers to indicate to them which movies have been sent back. This will save the shipping back time as well as the next lot of movies or video games can be sent as soon as the previous batch of movies has been put in the post.
It remains to be observed as to how long this will last and when BlockBuster realizes that unlimited on the web movie rentals in a month will only give them a red bottom line. Whether or not they resort to unethical and surreptitious practices like the pioneers of on the internet movie rentals or are candid and courageous enough to state it upfront is a matter of speculation.