Since fashion launches itself headfirst directly into 2007, emerging musical trends : most notably indie rock and new rave – seem to have affected the t-shirt design industry in lots of ways. Tops and T-shirts for men found on the fashion highway are so bright, colorful and splashed across with styles that it’s hard to believe that, at one time, the particular t-shirt was only available in one colour – white.
The t-shirt has a long history that dates back towards the nineteenth century. Primarily developed as being a type of underwear, the t-shirt was popularised in European society across the turn of the century. The t-shirt then spread into the United States during World War One, when American soldiers caught sight of the gentle undershirts – then made of Egyptian cotton – while the US military sweated in wool uniforms.
By Planet War Two, the t-shirt experienced become standard issue in both the united states army and the Navy; and even though t-shirt was still formally issued as underwear, soldiers stationed within hot climates would often put it on without any clothes on top – hence giving birth to the modern notion of the t-shirt.
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As the public were exposed to photographs of men wearing their t-shirts, the fashion soon spread into American life.
In the post-World War Two era, t-shirts were popularised by global movie stars such as John Wayne, Marlon Brando and James Leader – and since this time, t-shirt fashion trends have undergone constant cycles. In the 1960s, Ringer T-Shirts were popular, as were tie-dying plus screen-printing on basic t-shirts. In the 1970s, the black concert t-shirt became a staple with stone music fans across the world, as people began wearing t-shirts emblazoned with their favourite band’s logo or sign for all to see.
While the t-shirt tendency continued well into the 1980s plus 1990s, these decades also saw the advent of slogan t-shirts. T-shirt slogans like “I’m with stupid” or “Frankie says Relax” – a popular homage to the 1980s music group, Frankie Goes to Hollywood – became a common fashion feature. But as these slogans became increasingly ubiquitous, is actually no surprise that the early years of the brand new millennium saw the phenomenon associated with “personal branding” on t-shirts be a mainstay of t-shirt fashion.